Direct Response Copywriter
A
AlgaeCalWomen's Health, Supplements
Canada. United StatesContractMiddle
Salary not disclosed
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Job Details
- Experience
- 3–5 years
- Required Skills
- SEOA/B testing
Requirements
- 3–5 years of proven professional copywriting experience.
- Demonstrable direct response track record with a portfolio of high-converting ads, emails, and landing pages.
- Ability to synthesize clinical research and data into compelling, accurate, and human-centric product stories.
- Strong understanding of full-funnel marketing, hooks, angles, and call-to-action strategies.
- Proficiency in SEO, AEO, or GEO content writing.
- Knowledge of health industry compliance, claims, and regulatory accuracy.
- Ability to effectively utilize AI tools for research and ideation while maintaining editorial judgment.
- Experience in e-commerce, wellness, or women's health is highly preferred.
- Strong organizational skills to manage multiple projects, deadlines, and feedback loops.
- Humble, hungry, and collaborative personality.
- Excellent attention to detail for editing and proofing.
Responsibilities
- Write conversion-focused copy for ads, emails, sales pages, social media, video scripts, and blog posts.
- Translate clinical studies, product features, and complex health information into clear, persuasive, and empathetic marketing messages.
- Develop hooks, headlines, and sales arguments that drive user engagement and actions.
- Collaborate with marketers, designers, and video editors to create cohesive campaigns.
- Analyze performance data such as CTR, CVR, and CPA to test and improve copy effectiveness.
- Conduct research on customers, competitors, and industry trends to inform copy strategy.
- Maintain high standards for accuracy and health-claim compliance in all written materials.
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