Account Based Marketing Program Lead
New
L
LangChainAI Agents
Remote - USFull-TimeLead
Salary$165,000-$200,000 USD
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Job Details
- Experience
- 6-8 years
- Required Skills
- CRM
Requirements
- 6-8 years of experience in an account-based marketing role in a high-growth environment
- Proven experience owning, executing, and measuring 1:1 and 1:few ABM motions across channels such as paid media, email, content syndication, direct mail, and events
- Experience generating pipeline directly for a sales organization
- Track record of influencing cross-functional teams
- Deep understanding of B2B buying cycles and how marketing motions map to pipeline stages
- Comfort with data and using pipeline/campaign performance data to make decisions
- Experience with ABM platforms (e.g. 6sense, Demandbase) and multi-touch attribution tooling (nice to have)
- Experience marketing to enterprise or Strategic-tier accounts in a technical, developer-oriented category (nice to have)
Responsibilities
- Own the account-based marketing strategy for our Strategic segment, and be directly accountable for generating and accelerating pipeline for the Strategic sales team
- Partner with sales teams to define an Ideal Customer Profile (ICP) and select target account and contact list
- Build and execute 1:1 and 1:few omni-channel campaigns across email, custom landing pages, paid social, ads, and events
- Collaborate daily with sales reps and SDRs to synchronize outreach and share account insights
- Tailor messaging and assets to address the specific business pain points of buying committees
- Plan, coordinate, and execute in-person and virtual events, including high-touch roundtables and hospitality events
- Measure pipeline growth, target reach, and ROI using marketing tools and CRMs
- Influence and shape priorities across teams (field marketing, demand gen, product marketing)
- Partner with partner marketing and channel partners to drive co-marketing initiatives
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