- Own the account-based marketing strategy for our Strategic segment, and be directly accountable for generating and accelerating pipeline for the Strategic sales team
- Partner with sales teams to define an Ideal Customer Profile (ICP) and select target account and contact list
- Build and execute 1:1 and 1:few omni-channel campaigns across email, custom landing pages, paid social, ads, and events
- Collaborate daily with sales reps and SDRs to synchronize outreach and share account insights
- Tailor messaging and assets to address the specific business pain points of buying committees
- Plan, coordinate, and execute in-person and virtual events, including high-touch roundtables and hospitality events
- Measure pipeline growth, target reach, and ROI using marketing tools and CRMs
- Influence and shape priorities across teams (field marketing, demand gen, product marketing)
- Partner with partner marketing and channel partners to drive co-marketing initiatives
CRM