- Take full ownership of the marketing technology stack, setting the roadmap and deciding tool adoption.
- Establish governance standards for data hygiene, permissions, naming conventions, and integration patterns.
- Manage the operational backbone of every campaign, from setup and QA to launch and post-launch reporting.
- Own tracking infrastructure including Google Tag Manager, conversion tracking, and pixel implementation.
- Ensure clean data and audience flow across paid media, marketing automation, and CRM systems.
- Deploy AI-powered tools and automations to eliminate manual work and improve operational efficiency.
- Lead strategic initiatives in account-based marketing (ABM) and product-led growth (PLG) by building supporting systems and signals.
Artificial IntelligenceSalesforceRESTful APIs+2 more