Fashion Marketing Account Director
New
P
Power DigitalGrowth Marketing
Remote - United StatesFull-TimeDirector
SalaryBase salary + commission opportunities
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Job Details
- Experience
- 6+ years in fashion or apparel marketing, agency or brand side
- Required Skills
- Account Management
Requirements
- 6+ years in fashion or apparel marketing, agency or brand side.
- Deep understanding of how creative and media strategies interact.
- Fluent in the influencer and UGC ecosystem, including briefing, evaluation, and scaling.
- Comfortable with DTC-first brand economics, specifically CAC, LTV, repeat rate, and margin by channel.
- Experience with Meta-heavy media mixes and associated measurement challenges like incrementality testing and creative fatigue.
- Experience working with brands that move seasonally and building corresponding strategies.
- Proven track record of retaining and growing client accounts.
- Ability to manage complex, multi-channel marketing roadmaps.
Responsibilities
- Employ AI technologies to enhance and optimize business processes.
- Utilize and leverage Power Digital's Nova ecosystem as it relates to your department.
- Run quarterly Power Circuit reviews to diagnose growth constraints across business, audience, product, messaging, channels, and measurement.
- Maintain a working understanding of fashion business fundamentals including pricing, merchandising, and multi-channel distribution.
- Own senior client relationships, connecting creative and campaign decisions back to business outcomes.
- Coordinate cross-functional teams including paid search, paid social, influencer, SEO, email, and creative.
- Consult on customer retention strategy, including repeat purchase rate, LTV by acquisition cohort, and loyalty mechanics.
- Manage client retention and expansion, leading renewals and growing MRR.
- Build multi-threaded relationships with client contacts.
- Coach and give direct feedback to analysts and specialists.
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