Creative Strategy Sr Manager
New
T
TrafileaConsumer Tech
ArgentinaFull-TimeManager
Salary not disclosed
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Job Details
- Languages
- Excellent English communication skills
- Experience
- 3+ years
- Required Skills
- Data AnalysisQA Automation
Requirements
- 3+ years of experience leading creative or marketing strategy teams in fast-paced environments (eCommerce or retail preferred).
- Proven expertise in direct-response advertising, storytelling, and persuasive copywriting.
- Deep understanding of sales psychology, consumer behavior, and neuromarketing principles.
- Experience in funnel strategy, CRO testing, and A/B optimization frameworks.
- Highly analytical mindset skilled in translating creative performance data into actionable insights.
- Exceptional organizational and leadership abilities with a track record of mentoring high-performing creative teams.
- Strong adaptability and curiosity to integrate AI and new technologies into creative workflows.
- Excellent English communication skills, both written and verbal.
Responsibilities
- Lead and guide Creative Strategists to deliver Class-A direct-response campaigns across brands and channels.
- Define and oversee creative frameworks, playbooks, and ad structures that align storytelling, psychology, and performance.
- Conduct deep creative diagnostics of AdBattery assets by analyzing structure, angles, formats, and content variety.
- Analyze weekly performance data to identify winning ads, test new angles, and scale high-performing concepts.
- Integrate AI and automation into creative workflows to enhance efficiency and innovation.
- Partner with cross-functional teams to translate business goals into creative strategies and acquisition plans.
- Collaborate closely with Growth, Design, and Media teams to ensure alignment between creative and performance metrics.
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