Lead Specialist - Audience Development & Fundraising
New
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Wikimedia FoundationNon-profit / Fundraising
US States: Arizona, California, Colorado, Connecticut, District of Columbia*, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Maryland, Massachusetts, Michigan, Minnesota, Missouri, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico*, Rhode Island, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin and Wyoming. Countries: Brazil, Canada, Colombia, France, Germany, Ghana, India, Indonesia, Italy, Kenya*, Mexico, Morocco, Netherlands, Poland, Singapore*, South Africa, Spain, Switzerland and the United Kingdom.Full-TimeSenior
Salary118,361 - 182,658 USD per year
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Job Details
- Required Skills
- Project ManagementData Analysis
Requirements
- Proven experience managing and analyzing comprehensive individual giving programs.
- Strong expertise in audience segmentation, data analysis, and managing complex donor journeys.
- Ability to utilize donor KPI metrics to drive strategic decisions.
- Experience managing external fundraising agencies to execute complex marketing plans.
- Experience launching and managing paid acquisition and lead generation campaigns.
- Deep proficiency in donor retention, mid-level upgrade strategies, and individual donation management.
- In-depth knowledge of supporters, the charity sector, and fundraising markets.
- Understanding of tax-smart giving vehicles like Donor-Advised Funds (DAFs).
- Strong organizational and project management skills.
- Excellent communication and collaboration skills.
- Proactive, results-oriented approach with a commitment to continuous improvement.
Responsibilities
- Coordinate robust donor acquisition initiatives through innovative digital outreach and multi-channel direct response.
- Lead 360-degree portfolio initiatives to maximize lifetime value and balance donor retention.
- Partner with Fundraising and Product teams to optimize donor experiences and lifecycle journeys.
- Design tailored donor journeys to support lead generation, conversion, and retention.
- Oversee end-to-end campaign implementation, including complex data selection and segmentation.
- Monitor KPIs, produce reports, and adjust tactics to meet revenue and volume targets.
- Collaborate with the data team to support strategic decision-making and ROI tracking.
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