Principal Performance Marketing Specialist
New
A
AiraloTravel Technology
Remote, anywhere in Spain or the UK.Full-TimePrincipal
Salary80,800 - 116,000 GBP per year
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Job Details
- Languages
- English
- Experience
- 7+ years
- Required Skills
- Stakeholder managementBigQueryLookerData analytics
Requirements
- 7+ years in performance marketing or user acquisition for mobile apps.
- Deep expertise in Meta and Google UAC (app acquisition).
- Experience managing large budgets (ideally $20M+ annually).
- Strong stakeholder management experience at Director/VP-level.
- Strong analytical skillset and fluency in performance KPIs (CPI, CPS, CVR, CTR, CAC, LTV).
- In-depth understanding of mobile attribution and iOS measurement (SKAN, signal loss).
- Exceptional attention to detail regarding campaign architecture and hygiene.
- Familiarity with tools such as Adjust (MMP), Looker, and BigQuery.
- Experience with experimentation and incrementality frameworks.
- Proficiency in English for meetings and asynchronous communication.
Responsibilities
- Own UA growth strategy and execution for Airalo (app-first).
- Manage and optimize a $20M+ annual performance marketing budget, including forecasting and pacing.
- Lead Paid Performance Marketing across channels like Social and Google UAC, overseeing architecture and audience strategy.
- Own measurement and reporting, providing weekly performance deep dives and insights.
- Maintain exceptional campaign hygiene including naming conventions, QA, and creative rotation.
- Partner cross-functionally with Regional Directors, Data Science, Creative, and Product teams.
- Present monthly executive-level business reviews to senior leadership.
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