Content Marketing Specialist

New
P
Playaway ProductsEducational Technology
United StatesFull-TimeMiddle
Salary not disclosed
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Job Details

Experience
3+ years
Required Skills
SEOMarket Research

Requirements

  • 3+ years of experience in marketing, content, brand, or creative roles.
  • Strong portfolio showcasing campaign work and writing samples.
  • Exceptional writing, editing, and storytelling skills.
  • Experience with SEO and email marketing.
  • Experience with content optimization and performance analytics.
  • Ability to generate original ideas and use data to improve marketing performance.
  • Creative and strategic thinker.

Responsibilities

  • Develop compelling stories and messaging that strengthen brand positioning and build trust.
  • Create high-quality content across web, email, social media, paid media, SEO, sales enablement, and campaign assets.
  • Translate customer insights and complex topics into engaging, audience-focused content.
  • Optimize content using SEO best practices, audience insights, and performance data.
  • Conduct customer interviews and market research to shape messaging and strategy.
  • Partner with designers and cross-functional teams to create high-impact marketing content.
  • Measure content performance and use analytics to continuously improve effectiveness.
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