- Own Feathery’s SEO and B2B content marketing strategy across insurance and wealth management.
- Research industry trends, customer pain points, and search intent to identify content opportunities.
- Develop, write, and publish high-quality marketing content including thought leadership, pillar pages, and case studies.
- Execute on-page and technical SEO, including content optimization, site structure, and internal linking.
- Manage off-page SEO and digital PR initiatives to build authority.
- Partner with product and go-to-market teams to ground content in real customer workflows.
- Track and analyze performance metrics including rankings, traffic, conversion, and pipeline.
- Manage and publish content/marketing pages in Webflow.
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