SEO Content Marketer & Writer
New
F
FeatheryFintech / Insurtech
Remote in US and Downtown Toronto office location for Canadian appllicantsFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Ahrefs
Requirements
- 5+ years of experience across SEO strategy, content writing, and B2B content marketing.
- B2B fintech content writing experience; InsurTech or WealthTech experience strongly preferred.
- Writing portfolio featuring B2B content such as blogs, whitepapers, and case studies.
- End-to-end SEO ownership experience, including keyword research, intent analysis, and technical SEO.
- Understanding of B2B buyer journeys and content-driven organic growth.
- Ability to explain complex, technical, or regulated subject matter clearly.
- Proficiency with tools such as Ahrefs, Google Search Console, and Screaming Frog.
- Hands-on experience building and shipping marketing pages in Webflow.
- Experience with AI-driven SEO and answer-based search.
Responsibilities
- Own Feathery’s SEO and B2B content marketing strategy across insurance and wealth management.
- Research industry trends, customer pain points, and search intent to identify content opportunities.
- Develop, write, and publish high-quality marketing content including thought leadership, pillar pages, and case studies.
- Execute on-page and technical SEO, including content optimization, site structure, and internal linking.
- Manage off-page SEO and digital PR initiatives to build authority.
- Partner with product and go-to-market teams to ground content in real customer workflows.
- Track and analyze performance metrics including rankings, traffic, conversion, and pipeline.
- Manage and publish content/marketing pages in Webflow.
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