Associate Director, Programmatic
R
Real ChemistryHealthcare Communications, Marketing
Remote - USAFull-TimeManager
Salary90,000 - 120,000 USD per year
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Job Details
- Experience
- 5-7+ years of experience in digital media buying, trading, campaign management, media activation, ad operations, or digital media operations.
- Required Skills
- Microsoft Excel
Requirements
- 5-7+ years of experience in digital media buying, trading, campaign management, media activation, ad operations, or digital media operations.
- 3-5+ years of hands-on, in-platform programmatic experience.
- Advanced knowledge of buying platforms and ad operations tools such as GCM/DoubleClick, DSPs, The Trade Desk, DeepIntent, Pulsepoint, DV360, MediaOcean, and Google Analytics.
- Experience leading day-to-day meetings, statuses, internal/vendor communications, and client-facing deliverables.
- Experience managing or mentoring junior team members, including onboarding, training, and workflow coaching.
- Proven ability to manage multiple clients, brands, campaigns, priorities, and deadlines in a fast-paced environment.
- Strong analytical, mathematical, and critical-thinking skills.
- Proficiency in Microsoft Excel, PowerPoint, and Word; advanced Excel skills preferred.
- Bachelor’s degree or equivalent work experience preferred.
- Healthcare, pharmaceutical, or agency media experience preferred.
Responsibilities
- Lead tactical strategy, planning, execution, optimization, and day-to-day management of programmatic and digital media campaigns across key accounts.
- Manage campaign setup, QA, launch, maintenance, pacing, targeting, optimization, troubleshooting, and reporting across programmatic display, video, audio, CTV, and emerging channels.
- Ensure campaigns are activated on time, aligned with media plans and flighting, and optimized to meet client KPIs, business objectives, scope, and budget.
- Serve as the primary activation lead for internal teams, providing clear communication, timely updates, and accurate project management across campaign deliverables, requirements, timelines, and next steps.
- Analyze campaign performance to identify trends, surface issues, recommend optimizations, and translate results into actionable insights.
- Develop client-facing and internal deliverables, including planning materials, performance recaps, optimization summaries, recommendations, reporting slides, and wrap-up materials.
- Manage, mentor, train, and support Managers, Associates, and junior team members.
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