- Generate leads and set up meetings with clients seeking services within Allucent’s current and planned capabilities.
- Partner with Business Development to develop territory plans and establish account ownership.
- Identify potential clients and contacts using ideal-account profiles, GlobalData, Zymewire, and other news resources.
- Qualify and analyze account potential, and identify requirements of major pharmaceutical and targeted biotechnology companies.
- Identify key stakeholders and decision makers, introduce Allucent’s capabilities, and develop opportunities for RFP and bid participation.
- Use activity and results data to improve outreach messaging.
- Develop territory and account strategies using account and industry profiling, pipeline, and therapeutic content.
- Contact prospective clients, understand their requirements, introduce relevant services, and engage Business Development when they are ready for meetings.
- Create messaging campaigns and follow up with informational emails and marketing collateral.
- Arrange meetings for Business Development representatives and provide sales activity reports; record all activity in Salesforce.