Senior Performance Marketing Manager, SMB
N
NerdWalletFintech, Financial Services
This role will be remote (based in the U.S.).Full-TimeSenior
Salary$100K - $170K
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Job Details
- Experience
- 3–6 years
- Required Skills
- SalesforceSnowflakeLooker
Requirements
- 3–6 years of hands-on SEM and performance marketing experience, ideally within financial services, fintech, or other regulated industries.
- Deep familiarity with Google Ads, Microsoft Ads, and SA360.
- Proficiency with analytics and business intelligence tools such as Salesforce, Snowflake, or Looker.
- Strong analytical mindset with the ability to build reports and interpret complex performance data.
- Demonstrated success designing and executing structured experiments.
- Experience with or strong interest in paid social acquisition channels including Meta, LinkedIn, and TikTok.
- Ability to operate independently, manage ambiguity effectively, and balance multiple priorities.
- Clear and concise communication skills for cross-functional collaboration.
Responsibilities
- Own and optimize day-to-day SEM operations across SMB lending, credit cards, insurance, and banking verticals.
- Design, execute, and analyze structured experiments across audiences, creative, bidding strategies, and landing page experiences.
- Develop and maintain reporting frameworks and dashboards using Salesforce, Looker, and Snowflake.
- Manage and optimize campaigns across Google Ads, SA360, and Microsoft Ads.
- Build and scale emerging paid social acquisition programs across platforms such as Meta, LinkedIn, and TikTok.
- Independently drive initiatives from concept through launch and post-performance analysis.
- Partner cross-functionally with Product, Analytics, BI, Creative, and broader Marketing teams.
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