Senior Manager of Performance Marketing
New
R
RethinkFirstSaaS
Remote opportunities are available to candidates who reside in the following states: AL, AZ, CT, FL, GA, HI, IA, IL, IN, KY, LA, MD, MA, MI, MN, MO, MT, NC, NE, NH, NJ, NV, OH, OR, PA, RI, TN, TX, VA, WA, WI, WYFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 8–10 years of B2B performance marketing experience, with at least 3 years in a SaaS environment
- Required Skills
- SalesforceSaaSHubSpot
Requirements
- 8–10 years of B2B performance marketing experience, with at least 3 years in a SaaS environment.
- Demonstrated hands-on expertise in Google Ads (Search, Display, YouTube) and LinkedIn Campaign Manager.
- Direct ABM platform experience (6sense or equivalent).
- Proven experience building and optimizing campaigns across multiple buyer segments (SMB, mid-market, enterprise).
- Strong attribution fundamentals, including GCLID mapping, offline conversion imports, and UTM governance.
- Experience managing or directing an external paid media agency.
- Proficiency with HubSpot and/or Salesforce for pipeline reporting.
- Experience translating intent signals into audience uploads and campaign segmentation.
- Comfortable presenting performance data and strategic recommendations to leadership.
Responsibilities
- Serve as the primary point of contact and strategic owner for the paid media agency, setting priorities and holding them accountable for performance.
- Own channel strategy across Google Ads, LinkedIn Campaign Manager, and other B2B platforms, managing budget allocation across business lines.
- Design and activate ABM plays using intent-based audience segments in tools like 6sense.
- Manage and optimize campaigns simultaneously for SMB, mid-market, and enterprise audiences with distinct conversion paths.
- Partner with Marketing Operations to maintain accurate conversion tracking, including offline conversion imports, GCLID mapping, and UTM governance.
- Deliver performance reporting and identify budget reallocation opportunities based on pipeline contribution and CAC payback trends.
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