Vice President, Marketing

New

EsperionPharmaceutical Marketing

United StatesFull-TimeVp

SalaryUSD 360500 - 450000 / year

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Job Details

Experience: Minimum of 20 years of experience in US pharmaceutical marketing
Required Skills: Project ManagementBudget managementMarket Research

Bachelor’s degree in Business, Marketing, or a related field.
Minimum of 20 years of experience in US pharmaceutical marketing.
Minimum of 10 years of direct management experience.
Proven high performance in multiple leadership roles with commercial P&L responsibility.
Demonstrated track record of successful product launches.
Deep understanding of US payers, payer segments, reimbursement, and access.
Demonstrated excellence in project management and handling multiple priorities.
Strong executive presence with advanced communication and negotiation skills.
Ability to drive consensus across cross-functional teams.
Comfort working within a small company environment.
20 – 25% travel availability.

Lead development of US brand strategies and initiatives to drive growth for commercialized and future pipeline products.
Champion marketing at the corporate level by communicating brand visions and prioritizing strategic marketing initiatives.
Oversee market research and analytics to uncover customer-based insights for brand positioning.
Track payer environments and segment needs to optimize brand positioning and market access.
Manage the annual marketing budget, contracts, and agency partnerships.
Partner with the Vice President of Sales to define go-to-market and commercial strategies.
Direct promotional review processes across Medical, Regulatory, and Legal functions.
Lead, coach, and mentor a talented marketing team while fostering best-in-class capabilities.
Develop patient identification and engagement strategies to create an end-to-end patient experience.

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