Senior Creative Strategist
New
P
PairedDTC eCommerce
ArgentinaFull-TimeSenior
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 5+ years
- Required Skills
- Data Analysis
Requirements
- 5+ years of direct response creative strategy experience for DTC eCommerce brands.
- Proven track record of conceiving and writing ads that scaled to six or seven figures in spend.
- Expert copywriting skills; experience writing scripts, hooks, and copy independently.
- Deep experience with Meta Ads; interest in secondary networks like Native or AppLovin.
- Strong background in high-volume testing (15+ new ads per week).
- Experience writing for health, wellness, footwear, or apparel considered purchases for a 40+ audience.
- Proficiency with AI tools (e.g., ChatGPT, Claude) to accelerate research and iteration.
- Excellent written English proficiency.
- Ability to work in a fast, data-driven, and hands-on environment.
- Proven ability to maintain high creative quality standards while meeting strict weekly output deadlines.
Responsibilities
- Own the research engine including review mining, post-purchase surveys, support conversations, and social listening.
- Maintain a living customer avatar with updated pain points, objections, and buying triggers.
- Write 20+ new ad scripts per week including hooks, angles, story structures, and offer framing.
- Deliver editor-ready briefs to the in-house editing team and review final cuts.
- Participate in a weekly creative sprint: research, writing, production, QC, batch launch, and performance review.
- Collaborate daily with the founder, Head of Growth, senior editor, and media buyers.
- Analyze weekly performance data (win rate, hook rates, CPA, ROAS) to iterate on winning patterns.
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