Product Marketing Manager (Radiotech)
New
G
GismartMobile Apps
Remote (Ukraine)Full-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 2+ years
- Required Skills
- A/B testingCRM
Requirements
- 2+ years of experience in Product Marketing, Growth, or CRO for web funnels or subscription products.
- Proven track record of measurable core-metric uplifts (CR2Pay, LTV, ARPU) tied to specific hypotheses.
- Hands-on experience with web funnel builders (e.g., Web2Wave, Funnel Fox, ClickFunnels, Unbounce).
- Deep working knowledge of A/B testing methodology including segmentation and statistical significance.
- Experience with email/CRM lifecycle tools (e.g., Reteno) for managing consent and triggered sequences.
- Ability to work directly with developers on funnel and checkout implementation.
- Strong command of analytics and tracking tools such as Amplitude, GA4, or AppsFlyer.
- Experience using AI coding assistants (e.g., Claude, ChatGPT) for funnel or landing page development.
- Proficiency in English for cross-functional and international team communication.
Responsibilities
- Own funnel performance end-to-end: visit → quiz/onboarding → paywall → checkout → post-purchase upsells → app install → email lifecycle.
- Own and report CR2Pay and predicted LTV as core KPIs, designing and interpreting data-driven A/B tests.
- Personalize and tailor funnels based on user segment and intent.
- Manage web funnel infrastructure across platforms like Web2Wave and Funnel Lab, coordinating with technical teams.
- Improve email marketing communications including lifecycle, win-back, and cancellation flows.
- Collaborate with creative producers and UA teams on landing page and funnel alignment.
- Maintain internal documentation regarding funnel logic and testing history.
- Ensure monetization strategies balance user trust and product value.
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