Analista de CRM Pleno
New
J
JobgetherTechnology, SaaS
BrazilFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- Minimum of 3 years
- Required Skills
- SQLMicrosoft Power BIA/B testingLookerCRM
Requirements
- Minimum of 3 years of experience working with CRM, marketing automation, customer lifecycle management, or customer database management.
- Experience creating performance reports and analyzing CRM journeys to identify optimization opportunities.
- Proven experience designing communication flows, customer journeys, and A/B testing strategies.
- Strong knowledge of CRM and automation tools such as Intercom, SenseData, and RD Station.
- Intermediate SQL knowledge for data extraction.
- Experience working with BI tools such as Power BI, Looker, or similar platforms.
- Practical knowledge of CRM and CX performance metrics, including NPS, CSAT, churn, LTV, open rate, CTR, and related indicators.
- Experience working with Customer Experience, Customer Success, or Customer Marketing teams is considered a plus.
- Previous experience in technology, SaaS, or legal technology companies is a differentiator.
- Familiarity with automation platforms such as Salesforce Marketing Cloud, Braze, HubSpot, Customer.io, or similar solutions is desirable.
Responsibilities
- Create, monitor, and optimize automated CRM journeys, including onboarding, engagement, churn prevention, cross-sell, upsell, and reactivation flows.
- Analyze CRM and customer experience metrics such as open rate, CTOR, conversion rate, NPS, CSAT, churn, and LTV to identify improvement opportunities.
- Plan, configure, and execute campaigns across multiple channels, including email, push notifications, SMS, WhatsApp, and in-app communications.
- Perform A/B testing to improve engagement, conversion, and customer communication effectiveness.
- Develop customer segmentation strategies using behavioral data, RFM models, and interaction history.
- Ensure database health, data governance, segmentation quality, and compliance with LGPD requirements.
- Generate performance reports and share insights, recommendations, and optimization opportunities with partner teams.
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