Product Marketing Director, Velocity
J
JobgetherTechnology
USFull-TimeDirector
SalaryCompetitive salary with performance-based bonus opportunities.
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Job Details
- Experience
- 10+ years
- Required Skills
- Data AnalysisStakeholder managementSaaS
Requirements
- 10+ years of experience in B2B product marketing, go-to-market strategy, or solutions marketing.
- Leadership experience managing product marketing teams.
- Proven success developing and executing GTM strategies for SMB, Commercial, or Mid-Market technology products.
- Strong expertise in product positioning and messaging.
- Experience leading successful product launches.
- Experience with competitive analysis and sales enablement.
- Experience collaborating with Product Management, Sales, Demand Generation, Channel organizations, and executive leadership.
- Excellent strategic thinking and analytical skills.
- Executive communication and stakeholder management skills.
- Experience within enterprise software, SaaS, cloud infrastructure, cybersecurity, or data protection is highly preferred.
Responsibilities
- Define and execute the go-to-market strategy for SMB and Mid-Market offerings, including customer segmentation, positioning, messaging, and competitive differentiation.
- Lead cross-functional product launches in collaboration with Product Management, Sales, Demand Generation, Regional Marketing, and Channel teams.
- Develop scalable sales enablement materials, partner resources, messaging frameworks, and marketing assets.
- Analyze customer feedback, competitive trends, market dynamics, and win/loss data to influence product strategy.
- Partner with revenue teams to improve pipeline generation, customer acquisition, and expansion opportunities.
- Establish performance metrics and best practices to enhance go-to-market effectiveness.
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