Senior Manager, Customer Relationship Management
New
J
JobgetherHealthcare
BrazilFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 7+ years
- Required Skills
- Project ManagementData AnalysisStakeholder managementCRM
Requirements
- Bachelor’s degree in marketing, business administration, communications, customer management, or a related field, or equivalent professional experience.
- Master’s degree in a related field is preferred.
- 7+ years of experience in CRM, lifecycle marketing, retention marketing, customer operations, or similar areas.
- 3+ years of experience managing teams or leading operational functions.
- Experience developing customer segmentation, journey strategies, and personalized communication programs.
- Strong understanding of CRM platforms, customer data management, and system integrations.
- Ability to analyze customer and campaign performance data to generate actionable insights.
- Experience collaborating with cross-functional teams including marketing, sales, service, product, and analytics.
- Strong project management, prioritization, and stakeholder management skills.
- Knowledge of CRM platform administration, customer service platforms, or project management certifications is a plus.
Responsibilities
- Lead the execution of CRM programs, contact strategies, and lifecycle campaigns across relevant customer channels.
- Develop customer segmentation strategies, journey frameworks, and personalization approaches to improve customer experiences.
- Oversee CRM platform administration, data quality, and system integrations with customer support and operational platforms.
- Analyze customer, campaign, and service data to identify trends, opportunities, and areas for improvement.
- Recommend enhancements in automation, self-service capabilities, and proactive customer engagement strategies.
- Partner with marketing, sales, service, product, and analytics teams to align CRM initiatives with business priorities.
- Drive adoption of CRM workflow improvements and ensure efficient operational execution.
- Promote privacy-conscious practices and maintain customer trust through responsible data management.
- Manage team performance, workload prioritization, and talent development to ensure high-quality CRM delivery.
- Establish processes, best practices, and operational standards to support scalable CRM capabilities.
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