Sr. Brand Media Manager
New
R
RulaMental Healthcare
Remote - United StatesFull-TimeSenior
Salary$153,765 - $171,855; $153,765 – $171,855 • Offers Equity • Offers Bonus • Range above includes base salary, there is no bonus for this role.
Apply NowOpens the employer's application page
Job Details
- Experience
- 8+ years
- Required Skills
- Data AnalysisBudget management
Requirements
- 8+ years of experience in brand media planning and buying.
- Hands-on experience planning and optimizing campaigns across premium streaming/Connected TV (Netflix, Hulu, Amazon).
- Experience with at least two major paid social platforms (e.g., Meta, TikTok, Reddit).
- Proven experience building or managing a brand measurement framework (MMM or multi-touch attribution).
- Experience managing multi-million dollar media budgets, including forecasting, pacing, and financial reporting.
- Experience presenting media performance and strategy to senior or executive audiences.
- Experience managing external media agencies, including setting briefs and holding partners accountable.
Responsibilities
- Own the strategic roadmap for brand media allocation, audience targeting, and measurement frameworks.
- Bridge the gap between upper-funnel brand building and lower-funnel patient acquisition.
- Manage large-scale media budgets, including forecasting, pacing, and financial reporting in collaboration with Finance.
- Act as the key connective tissue between external agency partners and internal Brand, Analytics, Performance Marketing, and Finance teams.
- Present media performance and strategy to senior or executive leadership, translating complex data into business recommendations.
- Set briefs, conduct performance reviews, and hold external media agencies accountable to business outcomes.
View Full Description & ApplyYou'll be redirected to the employer's site
