Product Marketing Manager
New
J
JobgetherCybersecurity SaaS
Based in United StatesFull-TimeMiddle
SalaryCompetitive compensation package with performance-based annual bonuses.
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Job Details
- Experience
- 5+ years
- Required Skills
- SEOSaaSMarket Research
Requirements
- 5+ years of experience in B2B cybersecurity and SaaS-focused product or solutions marketing roles.
- Proven experience developing differentiated product messaging, positioning strategies, and go-to-market communications.
- Experience managing successful product and feature launches across cross-functional teams.
- Strong understanding of customer personas, market research, competitive analysis, and industry trends.
- Excellent written, verbal, presentation, and storytelling skills with the ability to simplify complex technical concepts.
- Experience collaborating with product management, sales, customer success, demand generation, and partner teams.
- Ability to manage multiple priorities and projects in a fast-paced, distributed work environment.
- Comfortable using AI tools to enhance marketing workflows while applying sound judgment to validate and refine outputs.
- Analytical mindset with the ability to combine strategic planning and hands-on execution.
- Strong problem-solving skills, adaptability, creativity, and a collaborative approach.
- Experience in cybersecurity, SaaS, or technology markets is required.
Responsibilities
- Lead cross-functional product and feature launches by collaborating with product, sales, demand generation, and customer success teams.
- Develop product messaging, positioning, value propositions, use cases, and customer profiles that resonate with target audiences.
- Build deep expertise in cybersecurity solutions, market trends, customer challenges, and competitive landscapes.
- Partner with product management and marketing teams to create content that increases awareness, engagement, and pipeline generation.
- Plan and coordinate webinars, campaigns, and promotional initiatives from strategy through execution and follow-up.
- Collaborate with content and SEO teams to develop optimized blogs, web pages, videos, and educational materials.
- Work with channel partners to create co-marketing programs and strengthen market reach.
- Act as the voice of the customer by gathering insights, supporting case studies, developing testimonials, and informing product strategies.
- Conduct market research and competitor analysis to identify differentiation opportunities and guide marketing decisions.
- Use AI-powered tools to improve productivity, creativity, and marketing execution while maintaining strong quality standards.
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