Business Development Executive
New
C
CGSCorporate Learning and Technology
Canada / USAFull-TimeMiddle
Salary50,000 – 70,000 CAD Annually
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Job Details
- Required Skills
- Business DevelopmentSalesforceCRM
Requirements
- Demonstrated success in B2B business development, sales development, enterprise prospecting, or a comparable revenue-generating role.
- A proven record of generating pipeline through self-sourced outbound activity.
- Strong cold-calling ability, including experience reaching managers, directors, vice presidents, and executive-level stakeholders.
- Experience building and managing multichannel prospecting sequences.
- Ability to sell or position both straightforward services and complex, consultative solutions.
- Experience working with a modern sales technology stack, including CRM, sales engagement, prospecting, and collaboration platforms.
- Strong written and verbal communication skills.
- Ability to conduct structured early-stage discovery and identify commercially relevant business problems.
- Strong account-research, stakeholder-mapping, and organizational skills.
Responsibilities
- Conduct high-quality outbound prospecting through cold calls, email, LinkedIn, events, referrals, and coordinated multichannel sequences.
- Create personalized outreach that connects CGS capabilities to a prospect’s business priorities.
- Build and continuously optimize Outreach sequences by industry, persona, use case, and level of buying intent.
- Convert cold conversations into credible discovery meetings by establishing relevance quickly and asking commercially meaningful questions.
- Conduct initial discovery conversations to understand the prospect’s business environment, performance challenges, current approach, stakeholders, urgency, and decision process.
- Qualify opportunities using a structured methodology such as MEDDPICC or an equivalent enterprise-sales framework.
- Create complete, accurate handoffs to Account Executives, including stakeholder context, discovery findings, commercial potential, risks, and agreed next actions.
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