Director, Sales, Qualitative & Creative Strategy

New

NielsenIQMarket Research

Remote in USFull-TimeDirector

Salary$117,500.00 - $150,000.00

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Job Details

10+ years of experience in qualitative research, business development, consultative sales, account management, or strategic consulting.
Demonstrated success achieving and exceeding revenue targets.
Proven ability to build executive-level client relationships and influence key decision-makers.
Experience selling consulting, research, insights, analytics, or innovation services.
Deep understanding of qualitative research methodologies, including traditional and AI-enabled approaches.
Experience designing, leading, or overseeing strategic insight, innovation, or consumer research programs.
Exceptional presentation, negotiation, storytelling, and proposal development skills.
Strong commercial mindset with the ability to identify and capitalize on growth opportunities.
Ability to travel approximately 10-15%.

Lead the commercial growth strategy for NIQ's Qualitative Research and Creative Strategy practice across North America.
Convert inbound leads and client interest into consulting engagements, strategic research programs, and long-term partnerships.
Identify expansion opportunities within existing accounts and collaborate with account teams to increase client spend.
Lead discovery conversations, qualify opportunities, scope solutions, and develop compelling client proposals.
Build and maintain a robust pipeline while consistently achieving revenue and growth targets.
Serve as a trusted advisor to senior client stakeholders across marketing, innovation, insights, and brand strategy functions.
Collaborate with research and consulting teams to design impactful client solutions.
Contribute to the development of innovative products that combine qualitative insight, quantitative validation, and behavioral intelligence.

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