Global Marketing Campaign Lead - Financial Services & Insurance
New
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EPAMFinancial Services, Insurance
This Remote Position Cannot be Performed in New York City.Full-TimeSenior
Salary$80,000 - $115,000
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Job Details
- Experience
- Six to eight years
- Required Skills
- Project ManagementCRMData analytics
Requirements
- Degree in marketing, project management, business, communications, or a related field.
- 6-8 years of experience in B2B marketing, integrated campaigns, demand generation, or GTM strategy.
- Experience within FSI organizations (banking, capital markets, insurance, payments, wealth management, or fintech).
- Proven experience managing global or multi-regional marketing campaigns.
- Experience in technology, consulting, professional services, or enterprise software environments.
- Strong understanding of audience segmentation, customer journeys, and pipeline generation.
- Experience with marketing automation, CRM, reporting, account-based marketing (ABM), and campaign management platforms.
- Analytical mindset with experience using data and customer relationship management (CRM) insights.
- Clear communication and cross-functional collaboration skills.
- Understanding of FSI industry priorities including modernization, AI/data adoption, and risk management.
Responsibilities
- Translate financial services and insurance (FSI) business priorities into focused integrated campaign strategies.
- Define campaign strategy, audience segmentation, priority personas, messaging, and channel mix.
- Own campaign planning, orchestration, governance, and performance measurement across global programs.
- Manage the integrated campaign brief as the central source of truth for execution.
- Partner with cross-functional teams including GTM, content, digital, field marketing, and sales to deliver coordinated campaigns.
- Guide campaign narrative, content requirements, and asset activation across various channels.
- Track and optimize campaign performance using account engagement, lead progression, and ROI metrics.
- Partner with sales to translate engagement signals into account prioritization and pipeline acceleration.
- Manage campaign budgets and ensure effective resource utilization.
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