Global Marketing Campaign Lead - Energy
New
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EPAMEnergy Marketing
This Remote Position Cannot be Performed in New York City.Full-TimeMiddle
Salary$80,000 - $115,000
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Job Details
- Experience
- 6-8 years
- Required Skills
- CRMData analytics
Requirements
- Degree in marketing, project management, business, communications or a related field.
- 6-8 years of experience in B2B marketing, integrated campaigns, demand generation, or GTM strategy.
- Experience in energy industry sectors such as oil and gas, utilities, or renewable energy.
- Proven experience managing global or multi-regional marketing campaigns.
- Background in technology, consulting, professional services, or enterprise software environments.
- Strong understanding of audience segmentation, customer journeys, and campaign measurement.
- Analytical mindset with experience using CRM and marketing performance data.
- Understanding of energy industry priorities like energy transition, AI, and grid modernization.
- Experience with marketing automation and campaign management platforms.
Responsibilities
- Translate energy business priorities into focused integrated campaign strategies aligned to EPAM’s strengths in digital transformation and industry consulting.
- Define campaign strategy including audience segmentation, messaging, channel mix and journey focus.
- Own campaign planning, orchestration, governance and performance measurement across global programs and regions.
- Manage the integrated campaign brief as the central source of truth for execution.
- Partner with cross-functional teams including GTM, Content, Digital, and Sales to deliver coordinated campaigns.
- Guide campaign narrative, content requirements and asset activation across various channels.
- Track and optimize campaign performance using account engagement and pipeline metrics.
- Manage campaign budgets and ensure effective resource utilization.
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