Inbound Marketing Specialist

New

JobgetherMarketing Technology

Based in United StatesFull-TimeMiddle

Salary not disclosed

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Job Details

Bachelor’s degree or equivalent professional experience.
1–3 years of experience in marketing, demand generation, lead generation, or a related field.
Strong interest in inbound marketing strategies and sales processes.
Experience using Microsoft Office applications.
Familiarity with CRM and marketing automation platforms; HubSpot experience is a plus.
Excellent written and verbal communication skills.
Strong organizational skills with the ability to manage multiple projects simultaneously.
Detail-oriented mindset with strong follow-through and responsiveness.
Ability to analyze campaign data and maintain accurate records.

Own and nurture the marketing lead funnel by qualifying prospects and developing campaigns designed to generate sales-ready opportunities.
Execute demand generation activities including email campaigns, blogs, eBooks, content syndication, online advertising, and social media initiatives.
Engage with leads through phone, email, and other communication channels to understand needs and assess sales potential.
Qualify marketing leads and convert them into prospective customers and qualified sales meetings.
Manage daily administrative activities supporting demand generation programs and campaign execution.
Develop, maintain, and clean lead lists to improve campaign targeting and effectiveness.
Create marketing content, landing pages, and email campaigns using marketing automation platforms such as HubSpot.
Research prospects to personalize outreach strategies and improve engagement.
Collaborate with sales development representatives and account executives to ensure smooth lead handoffs and gather feedback.
Maintain accurate CRM records, campaign tracking information, and lead interaction history.

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