Senior Growth Marketing Manager
V
VasionSaaS, Marketing
Workable workplace: remoteFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 6–8 years in B2B demand generation or growth marketing
Requirements
- 6–8 years in B2B demand generation or growth marketing.
- At least 2–3 years of hands-on ABM campaign experience.
- Experience with targeting, audience segmentation, asset coordination, and performance reporting.
- Vertical marketing experience in Healthcare, Government, Financial Services, or Manufacturing.
- Ability to work closely with Sales teams in a POD or aligned model.
- Hands-on experience with Influ2 or a similar person-based advertising platform.
- Familiarity with marketing automation tools, specifically Marketo.
- Strong cross-functional collaboration skills with Product Marketing, MOps, Design, and Content teams.
- Detail-oriented with the ability to manage multiple campaigns simultaneously.
- Clear communication skills for writing briefs and presenting plans.
Responsibilities
- Own end-to-end execution of multi-touch ABM campaigns (1:1, 1:few, 1:many) across priority verticals.
- Build and run vertical-specific campaigns tailored to segment personas and pain points.
- Partner with Content, Web, Design, and MOps to develop campaign assets and nurture programs.
- Serve as the marketing counterpart to Sales vertical PODs to align on account prioritization and campaign plays.
- Maintain and refine target account lists using intent data and firmographic signals.
- Manage the campaign calendar, including planning, sequencing, and coordination.
- Build and maintain campaign dashboards to provide visibility into account engagement and pipeline influence.
- Track and report on ABM performance metrics to the Director of Growth Marketing.
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