VP of Marketing
New
S
SchooLinksEducation Technology
Austin, Texas, United StatesFull-TimeVp
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Digital MarketingSaaS
Requirements
- 5+ years of experience leading marketing organizations, ideally in enterprise software and SaaS within education technology.
- Experience selling complex technology solutions to government entities with multiple stakeholders.
- Proven ability to manage influence through persuasion, negotiation, and consensus building.
- Strong commercial experience, specifically in product marketing and digital marketing.
- Analytical and process-oriented operational mindset.
- Demonstrated desire for continuous learning and professional improvement.
- Ability to be hands-on with marketing tasks rather than functioning solely as a strategic delegator.
- Proven track record of moving specific marketing metrics.
Responsibilities
- Own and refine SchooLinks' market narrative, competitive positioning, and value propositions.
- Align marketing messaging with government policy trends, funding opportunities, and regulatory landscapes.
- Manage the full lifecycle of performance marketing from asset creation to campaign optimization.
- Lead RFP response strategy and personally assist in writing and editing proposals to ensure high quality.
- Direct event strategy, including logistics, booth staffing, and post-event lead analysis.
- Maintain ownership of key funnel metrics, including CAC, win rates, and proposal scores.
- Conduct win/loss analysis and develop competitive battlecards for sales enablement.
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