Growth Marketing Manager
New
U
Uplift People ConsultingOutdoor Consumer Brand
Source API remote eligibility restrictions: BrazilFull-TimeManager
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- Minimum 3 years hands-on experience managing Meta Ads
- Required Skills
- Data AnalysisMicrosoft ExcelGoogle Sheets
Requirements
- Minimum 3 years of hands-on experience managing Meta Ads at $10K+ weekly spend.
- Demonstrated understanding of CBO structure, campaign consolidation, and audience segmentation on Meta.
- Experience with conversion tracking setup and debugging (Meta Pixel, CAPI).
- Understanding of attribution models and differences between platform-reported and blended ROAS.
- Experience managing creative testing at scale with at least 3 new assets per week using a structured kill methodology.
- Track record of inheriting and improving underperforming or disorganized accounts.
- Proficiency in Excel and Google Sheets for data analysis.
- Strong written communication skills in English for reporting and cross-team coordination.
Responsibilities
- Restructure Meta Ads campaigns using CBO, audience targeting, and exclusion lists.
- Execute a structured creative testing framework with clear performance thresholds.
- Monitor and optimize towards blended ROAS targets while scaling spend.
- Produce comprehensive weekly channel performance reports including analysis and performance breakdowns.
- Manage audience exclusions, customer match lists, and lookalike audiences.
- Coordinate with creative teams and external agencies to inform asset production based on performance data.
- Identify and flag performance anomalies, tracking discrepancies, and budget pacing issues.
- Diagnose post-click conversion issues by analyzing landing page and checkout performance.
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