Head of Marketing
New
I
ImprobableBlockchain, AI, Web3
Remote - InternationalFull-TimeManager
Salary not disclosed
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Job Details
- Required Skills
- BlockchainData Analysis
Requirements
- Senior marketing leadership experience across both Web2 and Web3.
- Proven end-to-end ownership of positioning, go-to-market and growth.
- Evidence of increasing users, trading volume, revenue or market share.
- Strong understanding of acquisition, activation and retention metrics.
- Experience leading teams while remaining hands-on.
- Ability to use data to prioritise decisions and measure results.
- Experience in Web2 financial products.
- Experience within a Web3 environment such as DeFi, DEX, Layer 1 or Layer 2.
Responsibilities
- Set the priorities, targets and operating model across the Layer 1, first-party DEX, prediction markets protocol and future products.
- Build measurable acquisition, activation and retention programmes for traders, developers, partners and the wider Web3 market.
- Define the venture’s narrative and create clear positioning and go-to-market plans for each product.
- Shape the team, establish clear accountability and keep internal and external specialists focused on product and commercial outcomes.
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