Performance Creative Strategist
W
WOW Remote TeamsE-commerce, Consumer Goods
United StatesFull-TimeMiddle
SalaryCompetitive compensation with bonus potential
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Job Details
- Languages
- Fluent English
- Experience
- 2 to 5+ years
- Required Skills
- Data Analysis
Requirements
- 2 to 5+ years of experience creating high-performing paid social ads for DTC brands in the U.S. market
- Strong understanding of hooks, attention mechanics, and persuasion frameworks
- Proven ability to take ideas from concept through execution and iteration
- Advanced short-form video editing skills
- Comfort working directly with performance metrics and feedback loops
- Fluent English, written and spoken
- Strong organization, speed, and commercial awareness
- Experience scaling paid social creative across Meta platforms
- Experience managing or directing content creators
Responsibilities
- Develop creative strategies and high-impact hooks optimized for the first 1 to 3 seconds of paid ads
- Generate multiple creative angles per product and campaign quickly and consistently
- Apply direct-response principles across messaging, structure, and visual storytelling
- Produce approximately 20 paid social creatives per week for Meta placements
- Edit short-form video ads for Reels, Feed, and Stories
- Partner with the Performance Manager to analyze CTR, CPA, retention, and creative fatigue
- Rapidly iterate winning ads and pause underperforming creatives
- Translate performance data into actionable creative briefs
- Manage and guide content creators to diversify footage and angles
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