Vice President of Sales

New
B
Brew Dr.Beverage / CPG
United StatesFull-TimeVp
SalaryUSD 160000 - 180000 / year
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Job Details

Experience
10+ years
Required Skills
Change Management

Requirements

  • 10+ years of progressive sales leadership experience within consumer packaged goods (CPG).
  • Experience in beverage, natural foods, or functional beverage categories preferred.
  • Costco experience required.
  • Proven track record of delivering sustained revenue growth.
  • Deep experience working with distributors, brokers, and key retail partners.
  • Strong understanding of grocery, natural, mass, club, convenience, and foodservice channels.
  • Demonstrated success building high-performing sales teams.
  • Experience with sales forecasting, customer planning, trade management, and revenue optimization.
  • Strong analytical and financial acumen.
  • Ability to thrive in an entrepreneurial environment.

Responsibilities

  • Develop and execute national sales strategy to achieve revenue and profitability objectives.
  • Establish annual sales plans, forecasts, and performance targets.
  • Lead all sales functions, including national accounts, brokers, distributors, and strategic partnerships.
  • Build, mentor, and develop a high-performing sales team.
  • Negotiate key customer agreements and manage high-level customer relationships.
  • Expand distribution across grocery, natural, club, convenience, foodservice, and mass retail channels.
  • Collaborate with marketing, finance, and operations to align commercial priorities and execute new product launches.
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USD 160000 - 180000 / year
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