Senior Media Buyer

New
P
PomeloMarketing
USA, US time zoneFull-TimeSenior
Salary not disclosed
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Job Details

Experience
4+ years
Required Skills
Data Analysis

Requirements

  • Bachelor’s degree in a relevant field.
  • 4+ years of experience with media buying.
  • Experience working with DTC/e-Commerce businesses.
  • Expertise in media buying on platforms like Facebook, Google, TikTok, and Ad Networks.
  • Ability to interpret data trends and offer intelligible insights to clients.
  • Access to a laptop/desktop with a reliable and fast Internet connection.
  • Ability to work in US time zone (40 hours per week).

Responsibilities

  • Plan, buy, and optimize media across platforms such as Meta, Google, TikTok, YouTube, CTV, programmatic, or traditional channels.
  • Analyze audience insights, performance data, and trends to inform media strategy.
  • Work closely with internal teams to align media plans with campaign objectives.
  • Negotiate rates, placements, and value-added media opportunities with vendors and platforms.
  • Manage media budgets, track KPIs, and produce reports on performance.
  • Continuously test and iterate on strategies to improve campaign efficiency and outcomes.
  • Interpret data trends from interactive reports to provide growth insights.
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