Product Marketing Manager
New
A
AcuityMDMedTech SaaS
AcuityMD is committed to supporting full-remote flexibility for employees in the US.Full-TimeMiddle
Salary$150,000 - $180,000
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Job Details
- Experience
- 4+ years of B2B product marketing or similar experience
- Required Skills
- Project ManagementData Analysis
Requirements
- 4+ years of B2B product marketing or similar experience
- Experience in SaaS-focused B2B enterprise software, technology, or consulting companies
- Track record of owning go-to-market strategy for products or lines of business
- Strong business acumen with the ability to draw conclusions based on data
- Strong quantitative skills to construct customer ROI and price models
- Experience building competitive positioning and messaging for new products and features
- Experience building sales materials and marketing collateral/assets
- Ability to run educational and marketing campaigns for new technology
- Cross-functional collaboration experience with Sales, Customer Success, and Product teams
- Excellent writing and presentation skills
- Strong project management skills with attention to detail
Responsibilities
- Own AcuityMD’s go-to-market strategy for a product surface area in our platform
- Drive feature and product launches by coordinating across product and commercial teams to align on messaging and marketing efforts
- Build high-quality sales-enablement assets that proactively position our sales team for success
- Develop outbound messaging, including website content, product briefs, email marketing, and in-product notifications for new feature releases
- Maintain competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-led research
- Drive user-facing product engagement and education efforts such as onboarding notifications and product tours for feature and product releases
- Support content marketing efforts to enable go-to-market efforts, including guides, case studies, videos, and blog posts
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