Product Marketing Manager
New
A
ActivTrakB2B SaaS
Position is remote within USFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 4 years
- Required Skills
- Data Analysis
Requirements
- 4 years of product marketing experience, preferably in B2B SaaS.
- Proven track record of successful product launches and go-to-market strategies.
- Experience in developing and executing comprehensive marketing campaigns.
- Strong background in sales enablement and customer success support.
- Excellence in written and verbal communication.
- Demonstrated ability to analyze data and derive actionable insights.
- Understanding of workforce productivity trends and digital transformation (preferred).
- Experience in workforce analytics or related industries (preferred).
- Experience with product marketing in high-growth SaaS companies (preferred).
Responsibilities
- Lead product launch strategies by conducting market analysis, identifying target segments, and developing positioning and messaging frameworks.
- Generate campaign ideas and feature development strategies based on customer needs and market impact.
- Own the competitive intelligence program and maintain deep knowledge of market trends and competitor movements.
- Develop insights through prospect call reviews, win/loss analysis interviews, and direct customer interviews.
- Create and maintain sales enablement materials including product training, battle cards, and competitive analysis.
- Deliver internal training sessions on new products, features, and competitive positioning.
- Establish and track key performance metrics for product marketing initiatives and report on effectiveness.
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