Event Marketing Manager
J
JobgetherB2B Marketing
CanadaFull-TimeManager
SalaryCA$92,000 – CA$115,000, depending on location, skills, experience, market conditions, and internal compensation factors.
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Job Details
- Experience
- 3+ years
- Required Skills
- Project ManagementSalesforceLead GenerationBudget managementGoogle Workspace
Requirements
- 3+ years of experience in event marketing, field marketing, or a related role with direct responsibility for conferences and trade shows.
- Proven experience managing events from concept through execution, including logistics, vendors, onsite operations, and post-event follow-up.
- Strong project management skills with the ability to organize multiple priorities, timelines, and stakeholders effectively.
- Excellent communication and collaboration skills, with experience working across sales, marketing, creative, and external partners.
- Ability to connect event initiatives to measurable business outcomes, including pipeline generation and customer engagement.
- Self-motivated, organized, and proactive, with the ability to independently manage projects while contributing to a collaborative team environment.
- Comfortable leveraging AI tools to improve planning, communication, and operational workflows.
- Proficiency with G Suite.
- Willingness and ability to travel up to 50% for onsite event management.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.
Responsibilities
- Own the full lifecycle of assigned B2B events, including strategy, planning, vendor coordination, registration, onsite execution, and post-event reporting.
- Manage event sponsorships, venues, logistics, timelines, contracts, and operational requirements to ensure successful delivery.
- Partner with sales and field marketing teams to align pre-event and post-event activities, maximize lead generation, and support pipeline growth.
- Collaborate with brand, creative, and design teams to develop engaging event experiences, booth activations, promotional materials, and branded assets.
- Manage event budgets, vendor relationships, invoices, reconciliation, and financial tracking while identifying opportunities for optimization.
- Track event performance against lead generation and revenue goals, using insights to improve future event strategies.
- Develop scalable event processes, documentation, and workflows to improve efficiency across the marketing organization.
- Research and evaluate new event opportunities based on audience relevance, strategic fit, and business impact.
- Support onsite event management, including travel for setup, execution, and team coordination.
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