Head of Growth Marketing
New
N
NectirEducation Technology
United StatesFull-TimeManager
Salary$162K - $198K
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Job Details
- Experience
- 5+ years
- Required Skills
- SEO
Requirements
- 5+ years of experience in enterprise B2B growth marketing or demand generation.
- Proven track record of generating qualified pipeline.
- Deep understanding of the higher education market, institutional buying cycles, and key decision-makers.
- Demonstrated success in building and executing account-based marketing (ABM) programs.
- Strong written communication skills for content creation and outreach.
- Highly analytical with experience owning and reporting on marketing dashboards.
- Familiarity with Answer Engine Optimization (AEO) and AI search visibility strategies.
- Expertise in SEO, content marketing, and thought leadership programs.
- Experience scaling marketing within a startup or high-growth technology company.
Responsibilities
- Own lead generation strategy across inbound and outbound channels to drive qualified meetings.
- Build and execute account-based marketing (ABM) campaigns targeting strategic higher education accounts.
- Partner with Sales to create personalized outreach campaigns.
- Design multi-channel campaigns across email, LinkedIn, digital advertising, direct mail, webinars, and conferences.
- Optimize website conversion, landing pages, and campaign ROI.
- Develop integrated marketing campaigns to position Nectir as a thought leader in higher education AI.
- Produce compelling content including case studies, white papers, and implementation guides.
- Develop and execute an Answer Engine Optimization (AEO) strategy for AI-powered platforms like ChatGPT and Perplexity.
- Build and maintain marketing dashboards for reporting engagement, pipeline, and revenue attribution.
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