Head of Web and Organic Growth
New
A
AtticusLegal Technology
Team distributed across the USFull-TimeManager
Salary$145,000 to $180,000 in addition to equity and benefits
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Job Details
- Experience
- 6-9 years in digital marketing, with at least 3 in a lead role
- Required Skills
- SEODigital MarketingA/B testing
Requirements
- 6-9 years of professional experience in digital marketing.
- Minimum 3 years in a lead role managing a website P&L or equivalent.
- Proven track record of SEO and content-led growth wins.
- Experience working in a DTC brand with a long consideration cycle (health, fintech, education, legal services).
- Strong analytical skills with experience in A/B testing and funnel optimization.
- Fluency in GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization).
- Understanding of AI search dynamics, including LLM citations and AI Overviews.
- Excellent writing skills for creating impactful content briefs.
- Experience partnering with cross-functional teams like product, editorial, and lifecycle marketing.
- Proficiency with AI-powered marketing tools.
Responsibilities
- Manage the website homepage, vertical landing pages, blog, and lead magnets.
- Develop and execute strategy to attract prospective clients via organic and AI search.
- Own the conversion funnel and optimize landing pages to drive client advocacy engagement.
- Write high-quality briefs to shape content strategy for SEO and GEO prominence.
- Partner with Growth Marketing, Product, and Editorial teams to commission high-ranking content.
- Collaborate with vertical GMs and the Growth Product team to deliver tailored site experiences for diverse audiences.
- Integrate digital marketing efforts with lifecycle marketing strategies.
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