Marketing Manager
New
T
The Quality GroupConsumer Products
France, GermanyFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- French, English
- Experience
- 7+ years
- Required Skills
- Project ManagementMS OfficeDigital Marketing
Requirements
- 7+ years of experience as a Brand or Marketing Manager in Consumer Products, ideally within a large CPG company.
- Deep expertise in brand building, integrated campaigns, and consumer marketing focused on the French market.
- Hands-on experience in D2C environments, French retail media networks, and shopper activation.
- Strong ability to build impactful, consistent digital consumer journeys.
- Strategic and creative thinking skills for fast-paced, matrixed environments.
- Demonstrated cross-functional collaboration and project management skills.
- Proficiency in MS Office, digital marketing tools, and performance data analysis.
- Fluent in French and English with excellent written and verbal communication skills.
- Flexibility to travel to the Headquarter in Hamburg, Germany approximately once per quarter.
Responsibilities
- Develop and execute the French brand and marketing strategy by aligning global direction with local consumer insights.
- Define the marketing activation calendar and lead the planning and execution of 360° campaigns across all relevant functions.
- Manage agencies to ensure timely, high-quality campaign execution.
- Track key brand metrics and campaign performance to drive continuous improvement.
- Lead retail media and shopper marketing initiatives with key French retailers to ensure strong brand presence.
- Act as the French brand guardian, ensuring consistency in tone, messaging, and visual identity.
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