Director, Product Marketing, GTM Strategy
New
F
FleetioB2B SaaS
Remote - USAFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 10+ years
- Required Skills
- SalesforceNotion
Requirements
- 10+ years of experience in Product Marketing, Go-to-Market Strategy, Commercialization, or Revenue Marketing within B2B SaaS.
- Experience building commercialization, product marketing, or GTM programs from the ground up.
- Strong expertise in positioning, messaging, value frameworks, and sales enablement.
- Proven ability to translate product innovation into commercial success.
- Experience creating repeatable GTM operating models and launch processes.
- Excellent executive communication and storytelling skills.
- Experience partnering directly with executive leadership, Product, Sales, Enablement, and Marketing.
- Familiarity with Salesforce, Gong, Highspot (or similar), Notion, and AI productivity tools.
- A builder's mindset with a focus on creating structure and scaling teams.
Responsibilities
- Create repeatable frameworks that consistently bring new products to market.
- Develop commercialization plans that align Product, Marketing, Sales, Enablement, Customer Success, and Partnerships.
- Own Fleetio's corporate messaging framework and customer value narrative.
- Build repeatable sales plays and partner with Sales Enablement to develop talk tracks, discovery guides, and value-selling content.
- Establish the commercialization function, including operating processes, templates, and best practices.
- Hire, coach, and develop a high-performing commercialization team.
- Partner with Product leadership to ensure commercialization begins early in the product lifecycle.
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