CRM & Lifecycle Operator

New

BrazilFull-TimeMiddle

Salary not disclosed

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Job Details

2+ years of experience in CRM, Lifecycle Marketing, or Retention Marketing within the iGaming industry.
Practical experience using CRM platforms and campaign automation tools.
Understanding of player promotions, bonuses, responsible gaming practices, and relevant regulatory requirements.
Strong knowledge of customer lifecycle management, including acquisition, onboarding, retention, reactivation, and churn prevention.
Experience with segmentation, behavioral targeting, and personalization strategies.
Ability to analyze campaign results, interpret performance data, and optimize outcomes.
Excellent written and verbal English communication skills.
Strong attention to detail, ownership mindset, and proactive problem-solving approach.
Ability to manage multiple priorities effectively in a dynamic and fast-changing environment.

Build, launch, and optimize CRM campaigns throughout the complete customer lifecycle, from onboarding and retention to reactivation and churn prevention.
Execute targeted communication campaigns across channels including Email, Push Notifications, Browser, WhatsApp, and Telegram.
Create customer segments and personalized journeys based on player behavior, engagement patterns, and lifecycle stages.
Configure, test, and validate promotions, bonuses, automated workflows, and triggered campaigns.
Monitor campaign performance, analyze KPIs, and implement improvements to increase engagement and retention.
Design and execute A/B tests to identify opportunities for optimization and improved customer experiences.
Collaborate with Product, Data, Content, and Communications teams to align CRM initiatives with broader business goals.
Identify opportunities to automate processes, improve campaign efficiency, and enhance CRM operations.

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