Digital Marketing Specialist (Google & Meta Ads)
New
M
MultiplyMiiFinancial Services
Philippines (Remote), Full overlap during onboarding (Mon-Fri, 9:00 AM–5:30 PM CT). After onboarding, flexible with a few hours of overlap in the morning CT.Full-TimeMiddle
Salary₱90K – ₱100K per month
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Job Details
- Experience
- 3+ years
- Required Skills
- Data AnalysisLead GenerationCRMA/B testing
Requirements
- 3+ years of experience managing Meta Ads and Google Ads campaigns.
- Google Ads certification or equivalent hands-on experience.
- Experience managing $1,500–$7,000+ monthly ad budgets.
- Experience running lead generation, quiz, assessment, or webinar funnels.
- Strong tracking and reporting experience using Facebook Pixel, GTM, and GA4.
- Experience using CRM, marketing automation platforms, and online scheduling tools.
- Proven background in financial services, wealth management, or a regulated industry.
- Excellent attention to detail and ability to manage multiple priorities.
- Proactive communication skills and self-motivated work ethic.
Responsibilities
- Create, launch, manage, and optimize campaigns across Meta Ads and Google Ads.
- Drive qualified leads to webinars, quizzes, assessments, and booking funnels.
- Build and refine targeting for affluent 50+ audiences, including lookalikes and retargeting.
- Manage email automation workflows, CRM handoffs, and booking flow integrations.
- Monitor funnel metrics such as CPL, completed assessments, and booked sessions.
- A/B test creative, copy, audiences, and landing pages to improve conversions.
- Ensure campaigns align with financial services advertising guidelines.
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