Senior Marketer, AI Driven Customer Reference Program
New
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HubSpotB2B SaaS
Location: United StatesFull-TimeSenior
Salary92,000 - 138,000 USD per year
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Job Details
- Languages
- English
- Required Skills
- CRMData analytics
Requirements
- Proven experience owning and scaling a B2B customer reference, customer advocacy, or customer marketing program.
- Experience supporting enterprise or upmarket sales motions and understanding the needs of complex, late-stage buying cycles.
- Demonstrated experience applying AI tools and automation to improve business workflows, customer engagement, or operational efficiency.
- Experience working within B2B SaaS or technology organizations.
- Experience with CRM platforms, marketing automation tools, or sales engagement technologies.
- Strong cross-functional leadership skills with the ability to influence without formal authority.
- Excellent analytical skills with experience using program metrics to drive strategic recommendations and continuous improvement.
- Exceptional written and verbal communication skills, including creating enablement resources and documentation that drive adoption.
- Ability to balance strategic thinking with hands-on execution in a fast-paced environment.
Responsibilities
- Own the end-to-end strategy and operations of HubSpot’s Customer Reference Program, including advocate recruitment, onboarding, matching, engagement, and program governance.
- Partner closely with Sales, Customer Success, Product Marketing, and GTM Enablement to integrate customer references earlier and more effectively throughout the buyer journey.
- Build and maintain a diverse advocate community that reflects HubSpot’s evolving products, customer segments, industries, and strategic priorities.
- Develop and implement AI-powered workflows that improve reference matching, advocate engagement, and overall program efficiency.
- Provide strategic leadership for day-to-day operations while partnering with the Customer Reference Operations Specialist to execute program activities at scale.
- Design and deliver exceptional advocate experiences that strengthen long-term customer engagement and encourage ongoing participation.
- Develop playbooks, documentation, and enablement resources that help revenue teams confidently identify, request, and use customer references.
- Measure and optimize program performance using KPIs such as reference fulfillment speed, advocate engagement, sales adoption, pipeline influence, and deal acceleration.
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