Digital Marketing Data Analyst

New
C
Culture On CameraDigital Marketing
United StatesFull-TimeMiddle
Salary not disclosed
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Job Details

Required Skills
SQLGoogle AnalyticsRESTful APIsData visualization

Requirements

  • Proven experience as a data analyst, ideally in a marketing, agency, or client-services setting.
  • Strong hands-on skills with marketing and web analytics platforms such as Google Analytics, Search Console, and CallRail.
  • Comfort working with APIs and connecting data across different systems.
  • Ability to perform sound statistical analysis and explain findings in plain language.
  • Track record of turning data into actionable recommendations for non-technical audiences.
  • Confident communication skills, capable of holding professional client conversations.
  • Highly organized and dependable regarding deadlines.
  • Strong preference for experience in a marketing agency or with local SEO/PPC campaigns.
  • Experience with SQL, Looker Studio, or comparable BI and visualization tools is a plus.
  • Familiarity with building or deploying AI-driven reporting or dashboards is a plus.

Responsibilities

  • Deliver accurate and timely monthly and quarterly client reports.
  • Simplify and optimize legacy reporting infrastructure to improve speed and maintenance.
  • Perform unbiased analytics reviews to determine the effectiveness of marketing tactics.
  • Partner with Customer Success teams to provide performance insights and competitive monitoring to clients.
  • Conduct cross-client analysis to identify best practices and drive portfolio-wide experiments.
  • Configure client-specific reporting tools and troubleshoot data attribution issues.
  • Lead the implementation of data-driven AI reporting initiatives.
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