Creative Strategist (TikTok Shop)
New
J
JobgetherDigital Commerce
Fully remote position with the flexibility to work from Europe.Full-TimeSenior
Salary not disclosed
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Job Details
- Experience
- At least 5 years
- Required Skills
- Data Analysis
Requirements
- At least 5 years of experience in creative strategy, performance marketing, growth marketing, or DTC content development.
- Significant exposure to TikTok and TikTok Shop.
- Proven track record of developing high-performing short-form content and direct-response creative campaigns.
- Strong portfolio showcasing creative work.
- Deep understanding of TikTok's ecosystem, including platform trends, creator communities, and paid advertising best practices.
- Experience creating concepts for both organic and paid social campaigns.
- Solid knowledge of creative testing methodologies.
- Ability to analyze, iterate, and optimize creative assets using performance data.
- Understanding of consumer psychology, storytelling, branding, and video content.
- Ability to work effectively across cross-functional teams in a remote environment.
Responsibilities
- Own the creative strategy for TikTok across organic content, paid advertising, and TikTok Shop to drive audience growth, engagement, and revenue.
- Research TikTok trends, creator content, competitor activity, consumer behavior, and platform insights to identify new creative opportunities and winning content formats.
- Develop scalable creative concepts, messaging frameworks, scripts, hooks, and campaign briefs tailored to different stages of the customer journey.
- Design and manage structured creative testing strategies, continuously evaluating performance across hooks, formats, offers, messaging, creators, and storytelling approaches.
- Collaborate with product marketing, paid media specialists, content creators, video editors, and other stakeholders to launch, refine, and scale high-performing creative campaigns.
- Support TikTok Shop growth by developing conversion-focused creatives that improve product discovery, customer engagement, click-through rates, and purchase intent.
- Analyze creative performance and rapidly apply insights to optimize engagement, retention, conversion, and overall campaign effectiveness.
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