Media Planner
New
R
Real ChemistryHealthcare Marketing
Remote within the USFull-TimeMiddle
Salary60,000 - 70,000 USD per year
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Job Details
- Experience
- Minimum one year of digital media planning experience
- Required Skills
- Google AnalyticsMicrosoft Excel
Requirements
- Bachelor's degree required, preferably in Marketing or Advertising.
- Minimum one year of digital media planning experience.
- Strong knowledge of activating digital media campaigns including trafficking, optimization, and pacing.
- Experience drafting and issuing RFPs and negotiating with vendors.
- Proficiency in media and research tools: Mediaocean/Prisma, Google Campaign Manager, comScore, Kantar, and Google Analytics.
- Strong Microsoft Excel skills, including pivot tables, PowerPoint, and Outlook.
- Strong math, communication, and interpersonal skills.
- Ability to work in a collaborative, team-oriented environment.
- Strong organizational skills with strict attention to detail and deadlines.
Responsibilities
- Develop and execute media plans across various channels including video, social, display, audio, email, print, and out-of-home.
- Draft RFPs, vet vendor proposals, and negotiate media placement and pricing.
- Create and maintain creative spec sheets and liaise with creative agencies.
- Traffic campaigns, manage UTM codes, and perform campaign optimization.
- Manage media budgets, including invoicing, billing reconciliation, and building campaigns in Mediaocean/Prisma.
- Provide reporting, data compilation, QA, and insight development.
- Maintain publisher relationships and monitor emerging media trends.
- Train Assistant Media Planners.
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