Director of Paid Media
New
J
JobgetherMarketing
Based in United StatesFull-TimeDirector
SalaryCompetitive base salary of $160,000 - $175,000 annually. Performance-based bonus opportunities with estimated on-target earnings of $200,000+.
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Job Details
- Experience
- 8+ years
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent experience.
- 8+ years of hands-on performance marketing experience with increasing leadership responsibility.
- Proven success managing $20M+ annual paid media budgets with strong ROAS results.
- Extensive experience managing Meta Ads and Connected TV (CTV) campaigns at scale.
- Deep understanding of Paid Search, Native Advertising, and Display channels.
- Experience leading creative teams in content strategy, advertising production, and performance testing.
- Background in high-volume lead generation organizations focused on internal customer acquisition.
- Deep understanding of attribution models, conversion tracking, analytics, and forecasting.
- Experience building scalable marketing processes and operational frameworks.
- Strong leadership, communication, analytical, and project management skills.
- Ability to work effectively in a fast-paced, data-driven environment.
Responsibilities
- Own and scale a $20M+ annual paid media budget across Meta, CTV, Paid Search, Native, and Display channels.
- Develop and execute strategies to improve lead generation, acquisition costs, conversion rates, and ROAS.
- Monitor advertising platforms to identify optimization opportunities and make data-driven campaign decisions.
- Lead and mentor creative teams in ad production, messaging, and performance testing frameworks.
- Build scalable operational systems for campaign launches, reporting, forecasting, and budgeting.
- Partner with executive leadership to align acquisition strategies with broader business objectives.
- Create executive-level reports and dashboards communicating performance and business impact.
- Identify and evaluate new acquisition channels and audience segments to maintain profitability.
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