Marketing Associate
New
V
Vivian HealthHealthcare Tech
Remote - USA onlyFull-TimeEntry
Salary$70K - $100K
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Job Details
- Experience
- 1–3 years
- Required Skills
- SQLGoogle AnalyticsDigital MarketingCRM
Requirements
- Bachelor's degree in Marketing, Business, Statistics, Economics, or a related field.
- 1–3 years of experience in digital marketing, growth marketing, CRM/lifecycle marketing, or performance marketing.
- Strong analytical skills with the ability to interpret data and translate insights into action.
- Comfortable working with spreadsheets and marketing metrics (CTR, CVR, CPA, ROAS, retention, engagement).
- Excellent organizational skills and strong attention to detail.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Strong communication and collaboration skills.
- Self-motivated with a willingness to learn new marketing tools and channels.
- Ability to leverage AI tools (such as Claude) to improve productivity and marketing workflows.
- Experience with marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud).
- Experience with Google Ads, Meta Ads Manager, TikTok Ads Manager, or affiliate platforms.
- Familiarity with Google Analytics, Looker, Tableau, or SQL.
Responsibilities
- Execute lifecycle marketing campaigns across email, SMS, and push notifications.
- Support paid acquisition efforts across Google Search (SEM), Meta, TikTok, affiliate marketing, and partnerships.
- Build, QA, schedule, and monitor campaigns to ensure flawless execution.
- Monitor campaign performance to identify opportunities for improving engagement, conversion, and CPA.
- Analyze campaign results and prepare regular performance reports with actionable insights.
- Work with Product, Data, Design, and Engineering teams to coordinate launches and maintain documentation and calendars.
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