Head of Performance Marketing
R
ReleafHealthcare
United KingdomFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5-7 years experience
- Required Skills
- Data analyticsBudget management
Requirements
- 5-7 years of experience in performance marketing with expertise in paid search and paid social.
- Proven track record of managing significant budgets with a focus on CPA and customer acquisition.
- Strong understanding of LTV and ability to integrate it into paid strategy.
- Experience with attribution modeling, tracking setup, and multi-touch measurement.
- Demonstrated success in managing and growing affiliate channels.
- Experience working in a regulated industry is essential.
- Ability to blend paid performance data with site funnel insights for high-impact decision-making.
- Structured, disciplined approach to running testing and experimentation programs.
- Strong analytical skills with the ability to communicate data-driven findings to non-technical stakeholders.
- Experience leading and developing a small team.
- Commercial mindset focused on outcomes rather than just activity.
Responsibilities
- Own paid search and paid social strategy end-to-end to drive CPA, patient acquisition, and revenue growth.
- Manage and optimize spend across channels to improve performance and channel mix.
- Develop and iterate on ad creative through structured testing and experimentation.
- Own attribution, tracking standards, and data integrity across all paid channels.
- Optimize and scale the existing affiliate operation by deepening partner relationships.
- Produce regular performance reporting and actionable insights for senior stakeholders.
- Ensure all activities comply with regulatory requirements while finding opportunities to scale.
- Collaborate with cross-functional teams to align messaging, landing page experiences, and search strategies.
- Manage relationships with external agencies, platforms, and third-party partners.
- Lead and develop a small team of performance marketing professionals.
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